Fashion icon and master of Channel, Karl Lagerfeld, will be one of the DJs in Grand Theft Auto IV for the K109 "The Studio" station. He will be spinning all of his favorite electronica & dance tracks.  This just leads me to wonder if I can get over to the Channel store down the street and pre-order some kind of crazy fancy version of the game. Check out a sample of the station below.

Players can pick from multiple radio stations for the soundtrack, ranging from licensed songs to new ones. Lagerfeld picked his favorite electronica and dance music and peppered the selection with some of his rapid-fire commentary.
“They had written a politically incorrect dialogue,” the designer said. “I loved it, [particularly] in a time when everybody wants to be so politically correct when they talk.He didn’t have to dig too deep to find his music selection. “Music is part of the life of fashion, too,” he said. “Through the famous sound stylist Michel Gaubert, I’m very much ‘au courant’ and know what’s going on.

[Source: wwd.com]