I know we've talked about this before but it seems to be gaining speed as of late.

In game ads. How do you really feel about them?

I know that racing games and sports games have done this before and most people will think who cares but what about having pizza hut or quiznos in your next fps.

What about running through your next epic rpg and every time you open the character management screen, a subway ad is running along side your character.

I mean we have ad's on the xbox 360 dashboard but what happens when they make us watch a 15 second commercial every time we want to play something, then what?

I know this seems a little extreme but I have a feeling that this is where we'll be going soon. Everyone is looking for a way to cut down on prices and large companies have money to spend on in game ads.

I'm not sure how I feel about this. If it helps to lower the cost of games to $40-$50 for a new title, then I guess I'm game.